Yes, the festival isn’t just about food and music; it also showcases broader Italian culture. For instance, there is an Italian Promenade where you can “discover the hidden beauties of Italy” . This promenade area will have stalls featuring Italian fashion, design, artisanal crafts, and lifestyle products – almost like an Italian market. Various Italian regions will present their specialties, highlighting regional food, wine, art, and culture . You might find booths promoting tourism to Italy, cultural workshops, or displays of Italian art and design. Additionally, there is a section dedicated to Italian sport culture – an area where you can engage with Italy’s passion for sports (from soccer to cycling) through live activations and stalls . This “sport is a way of life” section celebrates Italian sports teams, traditions and might let attendees try some sports activities or learn about Italian sporting history . In summary, beyond the stage performances, you can immerse yourself in Italian culture by strolling through the expo hall and promenade: you’ll see Italian-made products, informational displays, possibly language or cooking demonstrations, and other cultural exhibits. The whole event is designed to transport you to Italy for the weekend, not just through food and music but through fashion, art, and community as well.